How to register a domain

Choosing the correct domain is essential to bringing your brand to the next level. But how does one go about achieving this?


It is vital to search for a domain purchasing service that offers the best deal for your domain. The price for registering a domain name varies. Providers such as Mailchimp and GoDaddy allow you to find multiple options for your domain that are available to purchase. Occasionally, the prices may be increased due to higher demand for that particular domain name. The average price for a non-competitive domain name lies around $15 a year, but that varies based on the provider. Additionally, the cost of the top level domains will also vary. It is recommended that companies use the .com TLD. The choice of TLD will not technically lower a website's ranking on a search engine, however, obscure ones will likely be lower due to customers not trusting them. When your are picking your domain, it is essential to remember to:

  • Avoid using numbers and special characters as much as possible
  • Choose a domain that resembles your business in a small number of words
  • Your url should be easily remembered. Urls that are overly long are complicated will negatively impact your customer's memory of your domain