Maintaining your website

Now that you've got a website set up properly and have the proper tools to promote it, all that is left on your end is maintaining your website. Most website hosting platforms (Shopify, Squarespace, Wix) charge a monthly fee to use, which can be set up to be paid automatically. However, it is recommended that you manually and routinely update your website in order to maximize your customer's experience.
Some examples of how you can maintain your website to benefit your business include:

Updating plugins is known speed up websites and generally offer improvements

Review data analytics about website traffic. Namely, figure out where it comes from and adjust your marketing efforts accordingly

Routine, but not too often, visual updates to give an impression that your website's content is fresh