How to search-engine optimize your website

Being the first result on a Google search is a sure way to get the attention of potential customers. Getting up to the spot is not easy, but there are some paths that you can take to bring your company's ranking as high as possible. If your business is mainly offline, you may want to include your business' location on your website so that people can find the physical location when they search “___ near me”. However, if your business is entirely online, it would be more beneficial to focus on other search terms that users may be searching for. Here are some strategies to bring your website to the top of a Search Engine:

Using keywords in your website that you would personally search up. These words should relate to the purpose of your business, but be general enough to "cast a wide net."

Different search engines use different ways to determine which websites are at the top of their results. Spend time researching what other companies in your field are doing to get on top

After you have finished optimizing your website, head to the Google Search Console to make sure your website is properly optimized.