Marketing through social media

After transforming from a traditional brick-and-mortar establishment to a digital one, you open your business up to a much larger audience. Social media promotion is one of the best ways to help your business grow and reach the people who may be potentially interested in purchasing your products or services. Social media provides easy methods of sharing information, such as one to one direct messaging, or posts that reach large audiences. Viewers of your social media pages have the ability to share your content to others who they personally think would be interested, which can provide tremendous value to a business.

Some advantages of using social media for your ecommerce store are:

Increasing your brand awareness

Attracting prospective customers to your store

Maximizing the amount of sales from your business

Social medias you should be focusing on are:

Instagram

Twitter

Tik Tok

While Facebook used to be the most imporant social media for brands to be on, it has recently fallen out of public favor due to rampant privacy concerns. Furthermore, the users of Facebook have been continuously trending towards only a subset of people use it. You should focus on prioritizing more lucrative social medias for your brand.